Global trends and priorities change: more than ever the overarching challenge for the tourism sector is to remain competitive while also embracing sustainability recognizing that, in the long term, competitiveness depends on sustainability. In particular, climate change is now seen as a fundamental issue also requiring the tourism industry to reduce its contribution to greenhouse gas emissions and the destinations to adapt to changes in the pattern of demand and in the types of tourism they offer.
The dynamics, depth and scale of transformations in all sectors of economic and social life are reflected, inter alia, in the change of economic structures, the hierarchy of the branches in accordance with the requirements of scientific and technical progress, the rational exploitation of the full potential of resources and the increase in efficiency, with the requirements of the life quality improvement. At the same time, major changes are taking place in economic growth models by focusing on intensive types, towards areas of sustainable development, globalization and integration. In this context, tourism manifests itself as a social component, with significant participation in general progress and,
Tag: destination
Abstract
Tourism does not occur out of “nothingness”, an indefinite space, but it is an activity inserted in a particular geographical and sociocultural entity developed in a certain historical-political-geographic space and which has its own centres for potential, power and sustainable development force, interest groups, etc., with a special consistency and resiliency.
The significant resilience of Romanian tourism is that ability to withstand shocks, even to adapt well to “n” challenging situations like the economic crisis, the latest attacks launched in major capitals and tourist destinations (Istanbul, Paris, flues of all kinds, either avian or swine, the war in Ukraine, which favoured the development of cruise tourism, etc.), from which the Romanian tourism has emerged victorious, transforming many of these “shocks” into opportunities, emerging ever more powerful on the regional and international tourism market, itself subject to multiple metamorphoses.
Mirela MAZILU, Felicia STĂNCIOIU
Abstract: The problem of competitiveness is a current one, which has to be approached not only at a microeconomic level, but also at a macroeconomic one, because, at the moment, unfortunately, the lack of competitiveness of the products/Romanian services is obvious on the internal market as well as on the external one and has consequences in the national economy. With the strong competition on the oversaturated tourist market by countless elements, which are considered far from the quality meaning, ensuring the competitiveness constitutes a primordial strategic objective, this being a fundamental notion in the strategy and the strategic analysis.