Tourism does not occur out of “nothingness”, an indefinite space, but it is an activity inserted in a particular geographical and sociocultural entity developed in a certain historical-political-geographic space and which has its own centres for potential, power and sustainable development force, interest groups, etc., with a special consistency and resiliency.
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The significant resilience of Romanian tourism is that ability to withstand shocks, even to adapt well to “n” challenging situations like the economic crisis, the latest attacks launched in major capitals and tourist destinations (Istanbul, Paris, flues of all kinds, either avian or swine, the war in Ukraine, which favoured the development of cruise tourism, etc.), from which the Romanian tourism has emerged victorious, transforming many of these “shocks” into opportunities, emerging ever more powerful on the regional and international tourism market, itself subject to multiple metamorphoses.
Abstract: The problem of competitiveness is a current one, which has to be approached not only at a microeconomic level, but also at a macroeconomic one, because, at the moment, unfortunately, the lack of competitiveness of the products/Romanian services is obvious on the internal market as well as on the external one and has consequences in the national economy. With the strong competition on the oversaturated tourist market by countless elements, which are considered far from the quality meaning, ensuring the competitiveness constitutes a primordial strategic objective, this being a fundamental notion in the strategy and the strategic analysis.
Abstract: In the context of Romania’s recent adherence to the European Union, the tourism represents one of the real opportunities that the near future offers to our country.
Or, the gained experience, existent facilities and prices competitiveness are factors that recommend Romania as an attractive destination but, in the same time, the imperative action of all the ones involved in tourism will have to focus on the offered services considered to be of best quality (conformable with the ones of other European countries) and on maintaining a natural environment – its raw material – in complete harmony being known the fact that then when the environment and tourism coexists in harmony, the environment takes benefit of the tourism (and vice versa!).
The importance of this reciprocal relation also reflects itself in the positive actions of preserving the tourism potential or rehabilitating the environment, but we must not overlook the destructive actions of some activities of tourism such as: the excessive use of some environment components (water, air, soil etc) in recreational purposes amplified by an irrational, often brutal intervention, of people upon the environment and its natural resources.
In this purpose, the lasting tourism is and will remain in harmony with the environment and place population and culture, in such a way that its development will take place in their profit and not their disadvantage.