Keyword: Mirela MAZILU

Risk and resilience in the sustainable development of tourism

Mirela MAZILU
Abstract

Tourism does not occur out of “nothingness”, an indefinite space, but it is an activity inserted in a particular geographical and sociocultural entity developed in a certain historical-political-geographic space and which has its own centres for potential, power and sustainable development force, interest groups, etc., with a special consistency and resiliency.
The significant resilience of Romanian tourism is that ability to withstand shocks, even to adapt well to “n” challenging situations like the economic crisis, the latest attacks launched in major capitals and tourist destinations (Istanbul, Paris, flues of all kinds, either avian or swine, the war in Ukraine, which favoured the development of cruise tourism, etc.), from which the Romanian tourism has emerged victorious, transforming many of these “shocks” into opportunities, emerging ever more powerful on the regional and international tourism market, itself subject to multiple metamorphoses.

Read full article

Relation culture-resource-competitiveness and attractiveness in sustainable tourism

Mirela MAZILU
Abstract

Contemporary tourism is a social and especially a cultural process; it is a way o life of today’s man. Up to modern times, the basic social relations represented a function of social proximity. The local communities, with a local cultural environment, sharing fundamental values, have eased the definitions of identity by the individuals and have given a meaning to the social groups, which are generally stable. All the values are combined within the “mass culture” society, which leads to the isolation of an individual among the “many loners”.The process is unfolded in various parts of the Globe. This aims mainly at the developed countries and regions, but it gradually expands to the whole world. Tourism is, before all, a form of the human behaviour. Man is the essential subject of tourism. This can be explained if we understand man, as a human being with its social, cultural needs This article will look at the big picture of tourism development impacts and approaches to deliver low impact development. It will teach a holistic approach to planning and tourism development that reviews governments’ and international donors’ role in rural land development, stressing bioregional planning as a key tool for governments and their donors to move rural areas into a more thorough process for sustainable regional development.

Read full article

Tourist destination competitiveness: between desirable and imperative

Mirela MAZILU, Felicia STĂNCIOIU

Abstract: The problem of competitiveness is a current one, which has to be approached not only at a microeconomic level, but also at a macroeconomic one, because, at the moment, unfortunately, the lack of competitiveness of the products/Romanian services is obvious on the internal market as well as on the external one and has consequences in the national economy. With the strong competition on the oversaturated tourist market by countless elements, which are considered far from the quality meaning, ensuring the competitiveness constitutes a primordial strategic objective, this being a fundamental notion in the strategy and the strategic analysis.

Continue reading

To be or not to be afraid of globalization in tourism?

Mirela MAZILU

Abstract: In the context of Romania’s recent adherence to the European Union, the tourism represents one of the real opportunities that the near future offers to our country.
Or, the gained experience, existent facilities and prices competitiveness are factors that recommend Romania as an attractive destination but, in the same time, the imperative action of all the ones involved in tourism will have to focus on the offered services considered to be of best quality (conformable with the ones of other European countries) and on maintaining a natural environment – its raw material – in complete harmony being known the fact that then when the environment and tourism coexists in harmony, the environment takes benefit of the tourism (and vice versa!).
The importance of this reciprocal relation also reflects itself in the positive actions of preserving the tourism potential or rehabilitating the environment, but we must not overlook the destructive actions of some activities of tourism such as: the excessive use of some environment components (water, air, soil etc) in recreational purposes amplified by an irrational, often brutal intervention, of people upon the environment and its natural resources.
In this purpose, the lasting tourism is and will remain in harmony with the environment and place population and culture, in such a way that its development will take place in their profit and not their disadvantage.

Continue reading