Abstract: Sremski Karlovci is an ancient town, a spiritual polis, situated in Serbia (Vojvodina). The town has a favourable geographical position for tourism. It is located along the Corridor X, 6 kilometres from Novi Sad, the capital city of Vojvodina, on the national road to Belgrade. Sremski Karlovci is located on the right bank of the Danube river, on the north-eastern slopes of the Fruška Gora Mountain. It has been declared a municipal town, the only one in the country, with 8,839 inhabitants. The main tourist resources of the town – the pillars of tourism are represented by the cultural heritage and nature (the Danube river and the Fruška Gora Mountain). Sremski Karlovci is a tourist resort with a potential that has not been used substantially. This paper will try to outline the possible ways for the development of tourism in this town.