Abstract: The main purpose of the study is to highlight the close ties between tourism and sports, as reflected in the case study chosen. The Ugolino Golf Club is visited by an average 10,000 foreign tourists a year; the features that make it stand out from other clubs are the high-difficulty courses and its proximity to the Renaissance city of Florence; numerous foreign tourists have listed the desire to visit Florence cultural monuments as a secondary reason. The club’s unique features include it in the world’s top 50. Since the time of its creation, 120 years ago, the Ugolino Club ensures a tourist stay that involves the harmonious blending of golf with relaxation and experience, offering tourists an opportunity to sample Tuscan cuisine and the famous Chianti wines. A form was used in analyzing the reasons expressed by tourists who come to golf on the club premises. The data obtained were processed using a factorial analysis, grouping the reasons according to the categories of main determining factors.